Super Pumped: The Battle for Uber (2019) – Mike Isaac
Getting to Yes: Negotiating Agreement Without Giving In (2011) – Roger Fisher, William Ury, et al
Any method of negotiation may be fairly judged by three criteria: It should produce a wise agreement if agreement is possible. It should be efficient. And it should improve or at least not damage the relationship between the parties.
Thinking, Fast and Slow (2011) – Daniel Kahneman
A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.
The McKensey Way (1999) – Ethan M. Rasiel
These techniques are immensely powerful. They allow McKinsey consultants very rapidly to fit the raw data that lands on their desks into a coherent framework and give them insights into the nature of the client’s problem.
Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) – Simon Sinek
People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
The Inevitable (2016) – Kevin Kelly
We are morphing so fast that our ability to invent new things outpaces the rate we can civilize them.
The 7 Habits Of Highly Effective People (2013) – Stephen Covey
By centering our lives on correct principles and creating a balanced focus between doing and increasing our ability to do, we become empowered in the task of creating effective, useful, and peaceful lives… for ourselves, and for our posterity.
The Subtle Art Of Not Giving A Fuck (2016) – Mark Manson
People who become great at something become great because they understand that they’re not already great – they are mediocre, they are average – and that they could be so much better.
The more something threatens your identity, the more you will avoid it.
The Peter Principle (2011) – Laurence J. Peter
In a hierarchy, every employee tends to rise to his level of incompetence.
Work is accomplished by those employees who have not yet reached their level of incompetence.
The Art of War (2002) – Sun Tzu
Plan for what it is difficult while it is easy, do what is great while it is small.
The supreme art of war is to subdue the enemy without fighting.
Zero To One: Notes On Startups, Or How To Build The Future (2014) – Peter Thiel
EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.
Blue Ocean Strategy (2015) – W. Chan Kim | Renée Mauborgne
Effective blue ocean strategy should be about risk minimization and not risk taking.
As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.
The Google Guys (2011) – Richard L. Brandt
But in reality, none of them could have been Google. They didn’t have Larry and Sergey or their deep understanding of the Internet, their evangelical zeal and dedication to “the search” as the savior of the Internet. Larry and Sergey had instincts that pointed them in the right direction, like an arrow flying toward dead center of a target. Those traits are what made Google so damnably successful.